7 Great Tips to Keep Your Customers Coming Back For More

December 19, 2016 2 Comments

Would you like to keep your customers coming back for life? Of course we all would!

Many Internet marketers and business owners make the huge mistake of chasing after new leads and creating new opportunities without first making the most of the resources and opportunities they already have available to them.

If you have a website and you’re focusing all of your energy on getting new people to visit, then you are likely missing out on a lot of potential business from your current visitors.

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Rock Solid Ways to Focus and Make Money Online

November 8, 2016 Leave a Comment

I remember watching a great video on YouTube, where Brian Tracy is explaining how “expedient” people are. In a nutshell, he was saying that people want something quickly and easily, with the least amount of effort expended to obtain it. Within the Internet marketing world, that is known as “shiny object syndrome”. We’re all guilty of it, to some extent, because we are after all, just average human beings.

Perhaps it’s in our nature to want something and getting it with as little effort as possible. Maybe it’s time for a change…

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Excited to Make Money? Are Mystery Shopper Jobs Legitimate?

September 27, 2016 1 Comment

It really does sound like a dream. Being paid to go shopping?

Just how legitimate are these mystery shopper jobs?

[Read more…]

Desperate to Make Sales with Social Media [and NO Results]?

August 4, 2016 Leave a Comment

Are you desperate to make a sale and hoping that social media will help?

Social media marketing is not a holy grail for people desperate to make a sale, but it CAN be the place you can make the quickest sales.

If that seems like a bit of a contradiction, then you’re right, but stay with me. I want to explain to you some of the most annoying practices I see in social media marketing today, and why you should strive to avoid them.

I use social media marketing as one of my primary sources to generate leads and to make sales.

When I first started using social media for my marketing efforts, I followed what everyone else was doing and discovered that I was getting nowhere fast.

Let me give you an example of what I mean:

Go to Facebook and check out any group related to making money. Start reading the posts that you see appearing throughout the timeline. What do you see? You see post updates with website links, calls to action, and spam in general. Do you ignore all of it? Of course you do.

You’re so conditioned to seeing multiple offers on Facebook group pages that you hardly notice ANY of them!

Spamming your pitch on Facebook Groups

What do some of the “gurus” advise you to do in social media marketing in order to sell products? They advise you to start posting in groups on Facebook, Google+ and on Twitter. They assure you it is a fast track way towards making big money. If it was really that easy, everyone would be doing it…and that’s the dilemma.

Everybody IS doing it and it all leads to “ad blindness”:

Start copy/pasting and posting links, calls to action, and spam updates and no one will read a word you say.

You need to come up with a better “strategy for profit”

The moment I decided to stop the copy/paste posting process in order to get leads and generate sales, guess what happened? I started getting leads and generating sales! We are back to the contradiction, again. I switched gears towards becoming the most engaging and interesting person I could possibly be.

Yes, I learned to ask questions online.

Whoa, what does that mean??? Instead of trying to add posts that no one wanted to read, I started reading what they had to say and asking questions. I engaged in their conversations and with them. Imagine how shocked an individual is when they have posted dozens of updates on Facebook and never received even a single lead. But now someone is talking to them. You have their attention.

Ask questions about their posts. Ask about their business.Compliment them.

Interact like a human being and not a spam factory. I try to find out about their levels of success. I want to know about their family, their job, and anything else they want to share. I am legitimately interested in them.

This is useful because, 90% percent of the time, the questions reverse. They start asking about my business, my success, and my family.

When they hear I am getting leads everyday and I am closing sales using social media marketing, they want to know more.

Make sense?

This is the time I share my other content with them. I lead them to the videos I produce for my business and share on Facebook and YouTube. I guide them to my blog.

I have them connect with me on LinkedIn and add me as a friend on Facebook, because we are friends.

They share my content and help me generate more leads. Instead of posting content to groups that ignore what I am saying, I post content to friends who want to work with me. Social media marketing is not about spamming groups. It is about getting social and making friends. Embrace the social side of life in your marketing and watch your results explode.

Now, go forth and tackle the social media beast the right way. Let me know what you think by posting a comment below.

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Enjoy 10 Revealing Video Marketing Strategies for Profit!

August 3, 2016 Leave a Comment

Create a good portfolio of videos. It could be a great start as a niche business!

Enjoy these 10 Revealing Video Marketing Strategies for Profit!

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.

Do you know a small business with a Facebook page?

Creating videos is a great way to make money because you can approach small businesses and offer them a quick, inexpensive solution. This is useful because these days, people are becoming a bit weary of images and Facebook videos is fairly new. Videos directly uploaded to Facebook tend to get many more views than a YouTube link does.

Facebook wants you to upload videos to them…NOT YouTube!

That makes sense because Facebook is competing with Google for visitors. Take advantage of this and convince your customers to upload directly to Facebook AND YouTube for maximum results. I have started offering videos to my own clients and many of them are really excited.

Ok, ready to get started?

Get more user engagement with videos that captivate

Screencast videos

A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information. If showing viewers the functionality of a technical product is what you’re trying to do, then you should strongly consider a screencast. Another benefit to this format is that it’s one of the least expensive to produce. You could do it yourself using software such as VideoMaker FX 1.1, which is what we reviewed and highly recommend.

Whiteboard videos

If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.

In order to convert viewers into new customers, your videos need to be grab – and hold – attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.

Video content marketing — 10 Revealing Video Marketing Strategies

Preparing for an effective video:

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script.

If you are planning on a one-minute video, it may surprise you to know the script will only need to have about 150 spoken words in it.

That’s not much time to convey your message.

With that in mind, here are some tips to help you write the best possible script for your video:

1. Before you start writing, ask yourself the following questions:

Who is the audience for this video?
What is the bottom line message I want to get across?
What are the key benefits I want to relay?
How do I want to present my solution?
What do I want viewers to do after watching?

2. Think about the audience for your video, and choose the right tone. For example, you may want a more formal tone for a B2B video, while a conversational or humorous tone might be more effective for a video aimed at the general public.

3. Remember that people have short attention spans. Mention your audiences’ biggest frustration near the beginning of your video. When you do that, you give people a reason to continue watching to the end.

4. Know what your core message is, and stick to it. For example, if the message you want to convey is that your law firm has the most experience of anyone in town when it comes to handling divorce, you need to make that the focus of your video.

5. Repetition can be good. Remember those short attention spans, and give viewers a way to retain the information you are conveying in your video. Don’t overdo repetition, but a well-timed repeat of your core message can go a long way toward improving viewer retention.

6. Have a strong call to action. Don’t assume that viewers will know what you want them to do at the end of the video – tell them. Examples might include “Contact Us Today” or “Subscribe Now.”

7. If you do decide to go with a longer script, then your focus must be on entertainment. Very few people are going to watch a 2 or 3 minute sales pitch, but they might watch it if you give them a funny or touching story with characters they can care about.

8. Read your script out loud before recording it. It’s not enough that your script looks good on the page – it also needs to sound good. When you read aloud it is more likely you will catch awkward wording or repeated phrases.

It can be tricky to get your message across in only 150 words, so be prepared to put in some time getting the script just right. And if writing isn’t your strong suit, you can always hire a professional to write it for you.

Creating a successful video

The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability.

All of these things need to work together in order to create a strong marketing video.

Choose the right narrator.

If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen. If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavor that you want to maintain.

The main thing to remember is that you are trying to make a video that is appealing to your customers. If you keep that in mind, you’ll end up with a great cast who will engage viewers and sell your product or service effectively.

The Benefits of Ultra-Short Marketing Videos

Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that? Is there a benefit to using ultra-short videos like the ones users create on Vine for your business?

Let’s start by talking about what we mean by “ultra-short” in terms of videos. The maximum length of a video on Vine is 6 seconds, while videos on Instagram can be between 3 and 15 seconds long.

If you’re thinking that 6 seconds isn’t long enough for you to get anything important across to your viewers, think again. It takes the human brain only 13 milliseconds to process an image. So a well-edited short video can convey an enormous amount of information very quickly.

Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once.

Ultra-short videos can be used for almost anything a longer video can, such as:

Product demonstrations
New product announcements
Calls to action
Entertainment

Not only that, but:

They have the same SEO value as longer videos.
They are quicker and less expensive to produce.
Vine and Instagram are relatively new social media sites, and using them can let consumers know that your company is hip and innovative
Short videos are some of the most shared content on some major hitters in the social media arena. Vine is owned by Twitter, so you can embed videos in your feed and Instagram is owned by Facebook.

There are plenty of ways you can use ultra-short videos to increase brand awareness, generate fresh leads, and convert viewers into customers.

Here are a few ideas to get you started:

Make a customer testimonial compilation video. Ask customers to record themselves saying the one word they would use to describe your company. Take the best ones and edit them together into a rapid-fire video.

Go behind the scenes at your company. You can shoot footage of employees doing their jobs, and edit them together to give customers a feeling for how you do things.

Unveil a new product on video. Edit together quick images of different components of the product, or various ways to use it. For example, an apparel company might edit together quick shots of a woman wearing a scarf tied different ways.

Create a video series on a hot topic related to your industry. Vine allows you to link multiple videos together to create a longer narrative. If your business lends itself to storytelling, you might do a few short videos illustrating different elements of a story and then string them together

Have a Vine contest. Encourage viewers to make their own videos showing your products in action. You can give away a freebie to the best one, and in the meantime, you’ll have a whole slew of customer-produced videos to share on your feed.

As you can see, ultra-short videos are perfect for giving your online content a quick, easy and inexpensive boost.

Using Social Media to Promote Video Content

Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience.

If your videos are languishing online, read on to find out how to get them the attention they deserve.

The Benefits of Social Media for Business

No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant.

Well-run social media accounts can:

Keep you connected with your customers
Encourage brand loyalty
Help you boost the content you post on your website
Increase sales
Build excitement about new products and services
Turn your customers into brand ambassadors

Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content.
In fact, the average internet user watches at least one video per day.

Here are some of the best ways to promote your video content using social media:

Post your video on YouTube. If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link to your website.

Share the YouTube post on Facebook and Twitter. Facebook will let you embed a video into your post, and you can post a link to it on your Twitter feed. When you share it, encourage people to re-share it with their social media contacts.

Share your video on your personal pages and feeds, too. Your friends and family will be happy to help you by re-sharing your content with their contacts.

Post links to your video in content posted by industry influencers. The comment sections of relevant posts provide a great forum for sharing your own content. Link back to your Facebook page, or to the YouTube posting, or to the video on your website. Not everyone who comments will watch your video, but some will.

Share content at different times of day. The average person has hundreds of Facebook friends. If you first share your video in the morning, share it again in the late afternoon or early evening for people who might have missed it the first time.

Sponsor your video. If you have a little extra money in your marketing budget, sponsor your video to get more views. Your video will appear in the Newsfeed of your targeted demographic.

Using social media can be an easy and inexpensive way to make sure your video gets the attention it deserves; don’t let this opportunity pass you by.

10 SEO Tips for Video Marketing

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that customers searching your keywords will end up on your website.

Creating a short and compelling marketing video is a great idea for any business, but in order to get the best return on your investment, you will need to optimize your videos. Every piece of content you create should be geared toward promoting your business and improving your search results.

The good news is that, unlike some other elements of SEO, optimizing a marketing video is actually fairly easy. Here are some tips to help you:

Put your target keyword in the file name of your video. Google’s search engines give the most weight to keywords which appear in prominent places (titles, URLs, etc.) so do yourself a favor and put your main keyword in your file name. The file name becomes part of your URL, so you’re killing two birds with one stone.
Include your primary keywords in your script. Don’t overdo it, but choose one or two keywords that you want to optimize for, and use them in an organic way. Since you want to target “local” consumers, be sure to include the city/state with your keywords.
Make sure your video content is relevant to your customers. Search engine algorithms aren’t only concerned with keywords – your content must be useful and relevant as well.
Don’t just put your video on your website – share it other places, too. When you post it on YouTube and your social media sites, you increase its visibility.
When you post your video on other sites, make sure to include your chosen keyword in the meta description of the video.
Allow your video to be rated on YouTube. If it receives high ratings, it will be more visible to search engines and can also help to encourage viewers to share your video.
When you post the video on your page, include a written transcript of it beneath the video. Not only will this give you another mention of your primary keyword, it may also help you to increase conversions.
Add an RSS feed for your videos. This will ensure that your customers can subscribe to be informed of new content, and it will also make it easier for search engines to index your site.
Have a separate landing page for each video on your site. Search engines can read individual pages more easily, and having multiple videos on one page can be confusing for viewers, too.
Make it possible for other people to embed your video on their sites. When you do that, you encourage sharing and also increase the chances you will get relevant inbound links – a must for SEO.

If you do these things, your marketing videos will help improve your search rankings and ultimately increase revenue.

Make sure to leave a comment and let me know what you think.

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Rock Solid Ways to Focus and Make Money Online

Perhaps it’s in our nature to want something and getting it with as little effort as possible. Maybe it’s time for a change…

Excited to Make Money? Are Mystery Shopper Jobs Legitimate?

It really does sound like a dream. Being paid to go shopping?

Just how legitimate are these mystery shopper jobs?

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