I remember watching a great video on YouTube, where Brian Tracy is explaining how “expedient” people are. In a nutshell, he was saying that people want something quickly and easily, with the least amount of effort expended to obtain it. Within the Internet marketing world, that is known as “shiny object syndrome”. We’re all guilty of it, to some extent, because we are after all, just average human beings.
Perhaps it’s in our nature to want something and getting it with as little effort as possible. Maybe it’s time for a change…
Think about it for a moment. When something is given to you, it’s exciting at first but soon ends up forgotten. Why is that?
On the other hand, think about something you really wanted but seemed impossible to get. Maybe it was jewelry, an exotic vacation or even a job? If you worked really hard at acquiring one of these things, didn’t it seem more valuable and memorable to you?
What if you were to suddenly lose one of the things you worked so very hard to obtain?
The feelings of loss were probably unbearable. On the other hand, if someone had given you any of these same things, with no obligation on your part, you’d feel much different. “Easy come, easy go” right?
Here’s a little story from my own life that basically, formed my adult existence, to this very day:
Where I lived as a child and teen, most of us used to work on farms, restaurants, etc., during high school vacations. A group of friends would get together and apply for jobs at local dairy farms during “haying season”, which was picking up bales of hay, tossing them into a truck and then unloading them into barns.
It was very hard work and if you didn’t where gloves, you could count on swollen hands and blisters at the end of the day. Your legs and back would be sore and a cup of cold water was well appreciated between trips to the barn.
Sunburn was another concern, especially for someone like me, with a light complexion. I had to wear long shirts and pants to avoid getting burned and also to avoid hay chaff. Yet, at the end of the day, the farmer’s wife would prepare food and drink for us, which we would wolf down quickly in appreciation and reflection, after a hard day’s work.
We would return to our homes, or sometimes stay at the farm overnight and start the process all over again the next day. The camaraderie was fun even though the work was hard. The pay was quite good and all that hard work didn’t feel so exhausting once payday arrived.
These days, most kids won’t take these kind of jobs, so illegals work on farms in the summer, while teens are out getting wasted on drugs. Pretty sad isn’t it?
When I was 15 years old, I got up at 4:30am to walk a mile to work in a bakery for a few hours, before walking yet another mile to go to school. Many of my friends had similar jobs to save up for our own cars, gas, dates, etc. When is the last time you saw a kid on a paper route? Paper routes ended because it was alledgedly work too hard for kids to perform. Yet I had a paper route since I was 7 years old. I also used to sell Christmas and “all occasion” cards (companies used to advertise in the back of comic books) in the summer, to earn enough money to buy a bike. Yeah, it was hard work but it felt good to cherish all the things that you worked hard to earn. That’s what drives me to this day. I feel sorry for all the people who never really learned what it’s like to “earn a living” these days.
Which brings us back to Internet marketing and making money online.
There are literally hundreds of ways to make money online. Many of them are not difficult but do require an investment of time. Yet, people say they have no time, as they are simply “too busy” on Facebook, watching Dr. Phil or engaging in a myriad of other useless activities. Does that ring any bells?
Most people who want to get involved in Internet marketing think it’s easy. After all, the so-called “gurus” lead you to believe it really is. They show you examples of their earnings, overseas lifestyles and other extravagances to entice you into their trap. As the saying goes, you can get more flies with honey than vinegar.
It’s human nature to admire those who have more than us, because we want to be like them. We want all the things they have and we don’t want to work hard for any of it.
That is what forms the basis of “shiny object syndrome”. You believe that something one of these “gurus” is selling will solve all of your problems, making you a ton of money, with little to no effort on your part. Phrases such as “done for you”, “cash on auto-pilot” and other such terms send you reaching for your credit card.
You make the purchase, skim through the material, only to discover the shocking secret. It’s NOT as easy as you were led to believe. Wow, what a revelation!
Some of you may request and obtain a refund, while others simply move on to the next quick and easy, instant solution and continue the cycle. You don’t even bother with a refund, because you don’t have time. You’re on a search for the Holy Grail of making money online and don’t even time to take action by applying for a refund. It’s like an addiction and the “gurus” know this.
One of the biggest Internet marketing secrets revealed…
Even if they sell you a crappy product, that does little to nothing they promise it will do, statistics show that only a tiny fraction of buyers will apply for a refund. This is what a lot (but fortunately not all) of Internet marketers rely on and they make a LOT of money from it. While they’re counting their money, you’re off on a futile quest for the next “shiny object”. It’s a bitch of a cycle to get caught up in and oh so very easy!
If there is a mantra in regards to Internet marketing, it is perhaps this short but extremely powerful phrase, “TAKE ACTION”.
As in all things in life, taking action brings us what we want. To fully explore the concept, maybe this sounds familiar, “for every action, there is an equal and opposite reaction”. A law of the universe that is free from “guru BS” or other fallacies. Or, as Nike says “just do it”.
I am writing this very article to practice what I preach.
First, I am satisfying my own need to take action and get more visitors to my website. I need to make money to feed and care for my family. In addition to my full time business, I developed Strategy For Profit to help others avoid mistakes I have made. Hopefully, adding an income stream to fill in the gaps of my business.
Second, I hope to attract and co-promote like minded people who share my philosophy and ideas that “givers gain”. Being selfish and ripping people off might make you rich, but if that makes you happy, you’re a pretty sick puppy!
There are a number of great Internet marketers out there who I believe are truly sincere. Some, like Brett Rutecky are a bit rough around the edges but I truly respect his honest, no holds barred approach.
Ready to “take action” now and really make money online?
Here are just a few things you can do RIGHT NOW to make money online.
- Acquire leads for website design from your friends or people you do business with. You can easily make several hundred dollars for just 5 minutes of your time! How difficult is that? Get started here and NOW!
- Would you rather build websites yourself and learn how to create a successful web design business. Take this course and get started right now at 50% off. The best investment you’ll ever make!
- Can you believe you can make money shopping? Crazy, huh…NOT! I made $10 for visiting my local hardware store yesterday and got reimbursed an additional $5 for purchasing a tool I needed. I used Market Force, and you can too. Just do it!
- Sign up at User Testing and get paid for visiting and reporting about websites. I’m testing it out now but it does take awhile to get approved. However, based on reviews, it’s worth your time.
- Make “explainer videos” and sell them to local businesses, on Fiverr, Craigslist, Facebook or wherever. This software makes it quick and easy. Read the review, grab a copy and get started immediately.
What are your thoughts on this subject? Please comment below and share with us.
A quick note about the reviews and tool links on this site: I am an affiliate for most every product I review or link to. I purchase these products and test them myself in order to create quality reviews. All my reviews are completed as honestly as possible. I make no promises to the vendor prior to writing my review as to the content of the review. Should you click a link on this site that takes you to a paid product, this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.
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