1. Host Multiple Social Platforms
It goes without saying that the more exposure you have, the greater results you will get in terms of an Internet marketing strategy. By utilizing multiple social media platforms you can reach out to a huge audience for free or at a relatively low cost. Take advantage of Facebook, Twitter, LinkedIn, Instagram and Pinterest to get started with the biggest, most influential social media networks.
2. The Money is in the Email List
Since way back in the 1990’s when the web was first finding it’s way into the consumer market, creating and building an e-mail list was always the core of Internet marketing strategies and still is even today. Your business growth strategy can be greatly enhanced by converting interested visitors to your website into customers.
An e-mail list building strategy is a powerful tool in creating trust with your customers
Think about how many times you visit a particular website and how often. Why is that? Chances are that you return for great new, informational content and perhaps trusted product reviews. The main keyword here is trust. If your web visitors trust you they will subscribe to your e-mail list and perhaps become loyal customers. If you have a popular well liked website without a component for list building, you’re missing out on a huge amount of potential new customers and sales. E-mail list building tools such as AWeber are highly recommended as the best strategy for business growth.
3. Establish Your Personal Brand
This goes hand in hand with business growth strategy number 2. As you build trust and gain a following, your own personal brand will become familiar and accelerate your identity and recognition above your competitors. Whether it’s a great logo, slogan or simply providing great content that people love, whatever it takes to promote your brand will help your business growth potential.
4. Everybody Wants More Friends
As they say, there is strength in numbers so take advantage of that. Internet marketing, e-commerce and even brick and mortar businesses all rely on friends, referrals and word of mouth to become successful. Take advantage of this by networking with others who may mutually benefit through an association. Even competitors can become great allies, in some cases.
Ask for reviews or offer perks for people who create them
Tip: I know of one business who gives back a $25 credit for his services if you post a review on at least two review sites such as Yelp, TripAdvisor, Google, etc. Reviews build trust, so encourage your friends and customers to help you out with a great review.
5. Understand Your Customers
Do you know what your customer wants? If not, you need to know. Why are visitors coming to your website? Find out what niche, service or product you can offer them to solve a problem or make their life better. Maybe they just want to be entertained or educated. Once you find out why customers are coming to your website, you can market to them effectively.
A great business growth strategy is to use polls and perhaps offer a small reward or contest.
Tip: Everybody likes something fun to do with a chance to win a gift. Make sure the gift is something worthwhile, with broad appeal, so that more people will be encouraged to take part. You can promote these type of polls, contests, etc. on social media and then send them to your website where you can direct them to also sign up for your e-mail list.
A quick note about the reviews and tool links on this site: I am an affiliate for most every product I review or link to. I purchase these products and test them myself in order to create quality reviews. All my reviews are completed as honestly as possible. I make no promises to the vendor prior to writing my review as to the content of the review. Should you click a link on this site that takes you to a paid product, this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.
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