Create a good portfolio of videos. It could be a great start as a niche business!
Enjoy these 10 Revealing Video Marketing Strategies for Profit!
Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.
Do you know a small business with a Facebook page?
Creating videos is a great way to make money because you can approach small businesses and offer them a quick, inexpensive solution. This is useful because these days, people are becoming a bit weary of images and Facebook videos is fairly new. Videos directly uploaded to Facebook tend to get many more views than a YouTube link does.
Facebook wants you to upload videos to them…NOT YouTube!
That makes sense because Facebook is competing with Google for visitors. Take advantage of this and convince your customers to upload directly to Facebook AND YouTube for maximum results. I have started offering videos to my own clients and many of them are really excited.
Ok, ready to get started?
Get more user engagement with videos that captivate
A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information. If showing viewers the functionality of a technical product is what you’re trying to do, then you should strongly consider a screencast. Another benefit to this format is that it’s one of the least expensive to produce. You could do it yourself using software such as VideoMaker FX 1.1, which is what we reviewed and highly recommend.
If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.
In order to convert viewers into new customers, your videos need to be grab – and hold – attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.
Preparing for an effective video:
It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script.
If you are planning on a one-minute video, it may surprise you to know the script will only need to have about 150 spoken words in it.
That’s not much time to convey your message.
With that in mind, here are some tips to help you write the best possible script for your video:
1. Before you start writing, ask yourself the following questions:
- Who is the audience for this video?
- What is the bottom line message I want to get across?
- What are the key benefits I want to relay?
- How do I want to present my solution?
- What do I want viewers to do after watching?
2. Think about the audience for your video, and choose the right tone. For example, you may want a more formal tone for a B2B video, while a conversational or humorous tone might be more effective for a video aimed at the general public.
3. Remember that people have short attention spans. Mention your audiences’ biggest frustration near the beginning of your video. When you do that, you give people a reason to continue watching to the end.
4. Know what your core message is, and stick to it. For example, if the message you want to convey is that your law firm has the most experience of anyone in town when it comes to handling divorce, you need to make that the focus of your video.
5. Repetition can be good. Remember those short attention spans, and give viewers a way to retain the information you are conveying in your video. Don’t overdo repetition, but a well-timed repeat of your core message can go a long way toward improving viewer retention.
6. Have a strong call to action. Don’t assume that viewers will know what you want them to do at the end of the video – tell them. Examples might include “Contact Us Today” or “Subscribe Now.”
7. If you do decide to go with a longer script, then your focus must be on entertainment. Very few people are going to watch a 2 or 3 minute sales pitch, but they might watch it if you give them a funny or touching story with characters they can care about.
8. Read your script out loud before recording it. It’s not enough that your script looks good on the page – it also needs to sound good. When you read aloud it is more likely you will catch awkward wording or repeated phrases.
It can be tricky to get your message across in only 150 words, so be prepared to put in some time getting the script just right. And if writing isn’t your strong suit, you can always hire a professional to write it for you.
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Creating a successful video
The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability.
All of these things need to work together in order to create a strong marketing video.
Choose the right narrator.
If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen. If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavor that you want to maintain.
The main thing to remember is that you are trying to make a video that is appealing to your customers. If you keep that in mind, you’ll end up with a great cast who will engage viewers and sell your product or service effectively.
The Benefits of Ultra-Short Marketing Videos
Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that? Is there a benefit to using ultra-short videos like the ones users create on Vine for your business?
Let’s start by talking about what we mean by “ultra-short” in terms of videos. The maximum length of a video on Vine is 6 seconds, while videos on Instagram can be between 3 and 15 seconds long.
If you’re thinking that 6 seconds isn’t long enough for you to get anything important across to your viewers, think again. It takes the human brain only 13 milliseconds to process an image. So a well-edited short video can convey an enormous amount of information very quickly.
Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once.
Ultra-short videos can be used for almost anything a longer video can, such as:
- Product demonstrations
- New product announcements
- Calls to action
Not only that, but:
- They have the same SEO value as longer videos.
- They are quicker and less expensive to produce.
- Vine and Instagram are relatively new social media sites, and using them can let consumers know that your company is hip and innovative
- Short videos are some of the most shared content on some major hitters in the social media arena. Vine is owned by Twitter, so you can embed videos in your feed and Instagram is owned by Facebook.
There are plenty of ways you can use ultra-short videos to increase brand awareness, generate fresh leads, and convert viewers into customers.
Here are a few ideas to get you started:
Make a customer testimonial compilation video. Ask customers to record themselves saying the one word they would use to describe your company. Take the best ones and edit them together into a rapid-fire video.
Go behind the scenes at your company. You can shoot footage of employees doing their jobs, and edit them together to give customers a feeling for how you do things.
Unveil a new product on video. Edit together quick images of different components of the product, or various ways to use it. For example, an apparel company might edit together quick shots of a woman wearing a scarf tied different ways.
Create a video series on a hot topic related to your industry. Vine allows you to link multiple videos together to create a longer narrative. If your business lends itself to storytelling, you might do a few short videos illustrating different elements of a story and then string them together
Have a Vine contest. Encourage viewers to make their own videos showing your products in action. You can give away a freebie to the best one, and in the meantime, you’ll have a whole slew of customer-produced videos to share on your feed.
As you can see, ultra-short videos are perfect for giving your online content a quick, easy and inexpensive boost.
Using Social Media to Promote Video Content
Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience.
If your videos are languishing online, read on to find out how to get them the attention they deserve.
The Benefits of Social Media for Business
No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant.
Well-run social media accounts can:
- Keep you connected with your customers
- Encourage brand loyalty
- Help you boost the content you post on your website
- Increase sales
- Build excitement about new products and services
- Turn your customers into brand ambassadors
Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content.
In fact, the average internet user watches at least one video per day.
Here are some of the best ways to promote your video content using social media:
Post your video on YouTube. If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link to your website.
Share the YouTube post on Facebook and Twitter. Facebook will let you embed a video into your post, and you can post a link to it on your Twitter feed. When you share it, encourage people to re-share it with their social media contacts.
Share your video on your personal pages and feeds, too. Your friends and family will be happy to help you by re-sharing your content with their contacts.
Post links to your video in content posted by industry influencers. The comment sections of relevant posts provide a great forum for sharing your own content. Link back to your Facebook page, or to the YouTube posting, or to the video on your website. Not everyone who comments will watch your video, but some will.
Share content at different times of day. The average person has hundreds of Facebook friends. If you first share your video in the morning, share it again in the late afternoon or early evening for people who might have missed it the first time.
Sponsor your video. If you have a little extra money in your marketing budget, sponsor your video to get more views. Your video will appear in the Newsfeed of your targeted demographic.
Using social media can be an easy and inexpensive way to make sure your video gets the attention it deserves; don’t let this opportunity pass you by.
10 SEO Tips for Video Marketing
If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that customers searching your keywords will end up on your website.
Creating a short and compelling marketing video is a great idea for any business, but in order to get the best return on your investment, you will need to optimize your videos. Every piece of content you create should be geared toward promoting your business and improving your search results.
The good news is that, unlike some other elements of SEO, optimizing a marketing video is actually fairly easy. Here are some tips to help you:
- Put your target keyword in the file name of your video. Google’s search engines give the most weight to keywords which appear in prominent places (titles, URLs, etc.) so do yourself a favor and put your main keyword in your file name. The file name becomes part of your URL, so you’re killing two birds with one stone.
- Include your primary keywords in your script. Don’t overdo it, but choose one or two keywords that you want to optimize for, and use them in an organic way. Since you want to target “local” consumers, be sure to include the city/state with your keywords.
- Make sure your video content is relevant to your customers. Search engine algorithms aren’t only concerned with keywords – your content must be useful and relevant as well.
- Don’t just put your video on your website – share it other places, too. When you post it on YouTube and your social media sites, you increase its visibility.
- When you post your video on other sites, make sure to include your chosen keyword in the meta description of the video.
- Allow your video to be rated on YouTube. If it receives high ratings, it will be more visible to search engines and can also help to encourage viewers to share your video.
- When you post the video on your page, include a written transcript of it beneath the video. Not only will this give you another mention of your primary keyword, it may also help you to increase conversions.
- Add an RSS feed for your videos. This will ensure that your customers can subscribe to be informed of new content, and it will also make it easier for search engines to index your site.
- Have a separate landing page for each video on your site. Search engines can read individual pages more easily, and having multiple videos on one page can be confusing for viewers, too.
- Make it possible for other people to embed your video on their sites. When you do that, you encourage sharing and also increase the chances you will get relevant inbound links – a must for SEO.
If you do these things, your marketing videos will help improve your search rankings and ultimately increase revenue.
Make sure to leave a comment and let me know what you think.
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