Are you desperate to make a sale and hoping that social media will help?
Social media marketing is not a holy grail for people desperate to make a sale, but it CAN be the place you can make the quickest sales.
If that seems like a bit of a contradiction, then you’re right, but stay with me. I want to explain to you some of the most annoying practices I see in social media marketing today, and why you should strive to avoid them.
I use social media marketing as one of my primary sources to generate leads and to make sales.
When I first started using social media for my marketing efforts, I followed what everyone else was doing and discovered that I was getting nowhere fast.
Let me give you an example of what I mean:
Go to Facebook and check out any group related to making money. Start reading the posts that you see appearing throughout the timeline. What do you see? You see post updates with website links, calls to action, and spam in general. Do you ignore all of it? Of course you do.
You’re so conditioned to seeing multiple offers on Facebook group pages that you hardly notice ANY of them!
Spamming your pitch on Facebook Groups
What do some of the “gurus” advise you to do in social media marketing in order to sell products? They advise you to start posting in groups on Facebook, Google+ and on Twitter. They assure you it is a fast track way towards making big money. If it was really that easy, everyone would be doing it…and that’s the dilemma.
Everybody IS doing it and it all leads to “ad blindness”:
Start copy/pasting and posting links, calls to action, and spam updates and no one will read a word you say.
You need to come up with a better “strategy for profit”
The moment I decided to stop the copy/paste posting process in order to get leads and generate sales, guess what happened? I started getting leads and generating sales! We are back to the contradiction, again. I switched gears towards becoming the most engaging and interesting person I could possibly be.
Yes, I learned to ask questions online.
Whoa, what does that mean??? Instead of trying to add posts that no one wanted to read, I started reading what they had to say and asking questions. I engaged in their conversations and with them. Imagine how shocked an individual is when they have posted dozens of updates on Facebook and never received even a single lead. But now someone is talking to them. You have their attention.
Ask questions about their posts. Ask about their business.Compliment them.
Interact like a human being and not a spam factory. I try to find out about their levels of success. I want to know about their family, their job, and anything else they want to share. I am legitimately interested in them.
This is useful because, 90% percent of the time, the questions reverse. They start asking about my business, my success, and my family.
When they hear I am getting leads everyday and I am closing sales using social media marketing, they want to know more.
This is the time I share my other content with them. I lead them to the videos I produce for my business and share on Facebook and YouTube. I guide them to my blog.
I have them connect with me on LinkedIn and add me as a friend on Facebook, because we are friends.
They share my content and help me generate more leads. Instead of posting content to groups that ignore what I am saying, I post content to friends who want to work with me. Social media marketing is not about spamming groups. It is about getting social and making friends. Embrace the social side of life in your marketing and watch your results explode.
Now, go forth and tackle the social media beast the right way. Let me know what you think by posting a comment below.
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